Do you find it hard to create content for your website and social media? Content is more important than most people realise - it helps people find your website through SEO, it grows your brand on social media, and establishes you as the expert in your field. It also helps you build a good relationship with your audience and brings leads into the business.
So with that in mind... how can we make it easier to create regular content for our website and social media, without it being a daily chore?
Here are 5 rules to live by when it comes to creating content:
Think like a journo.
Is there a hook in this story? If not you’ll need to get creative and find one (Not necessarily just make it up - but that may work too!) A story wouldn't get picked up by a newspaper if it wasn't both newsworthy and interesting to read, and that’s the mindset you need to be in to write engaging content.
Translated into business terms, this could mean sharing content about an award your business has won, a recent project you have finished, a profile on a new team member, or sharing your industry knowledge on a topic in the news.
Make it relevant.
This one seems obvious but it's worth asking yourself every time – WHY am I writing this and WHO am I writing it for? If you put yourself in the mindset of your audience it's much easier to think of topics that will be interesting to them, and also to be confident they'll want to read it.
This also includes using the appropriate tone and terminology for your demographic. If your target audience is Gen Y's and your a baby boomer, you'll need to adjust your tone of voice a little!
Use your insights and expertise
Your article will be a more interesting read with a point of difference or a unique point of view. Remember not everyone already knows what you know, and you have years of experience and knowledge to share. There is a reason that top business people and influencers like Richard Branson get followed and read - they consistently share both their knowledge and their point of view.
There’s a reason you are good at what you do…. So share it around!
Enlist the knowledge of others
Great writers often refer to quotes from other experts in the field, and online articles flow nicely with descriptive anchor text to back up your point of view. There is a wealth of information out there, so feel free to hyperlink to other good relevant content, to make sure the author is credited correctly, and you’re good to go.
Do it once a week - not everyday
One of the most common complaints about keeping up to date on social media in particular, is how time-consuming it can be. If you're not into writing and being creative, the last thing you want to do is have to get into that mindset every second day to come up with something.
So put aside some time each week (Monday is good to get it out of the way!) to write an interesting article or update, and then set it to share on social media. The great thing about technology now is that there are many different tools you can use to schedule your posts for the week, and then you can set and forget.
If you are only on Facebook, you can simply schedule your post/s for whichever day you want it to appear. If you are on more than one social media platform, then you may want to use a tool like Hootsuite (or one of many others), where you can write one post and then share it instantly across your facebook, twitter, linkedIn, google + pages, and many more. You can also upload a week's worth of twitter posts from a spreadsheet, saving you a lot of time and energy!
Related article - Watch this video to hear Brett Burden explain how to educate your customers through your marketing content.
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